When it comes to explainer videos, there is always the never-ending debate of whether you should do it yourself or hire someone to make the video for you. If you ask us, we are all for taking the “do-it-yourself” route if you can’t afford to pay for the video, but if you can afford it then a professional company is definitely the way to go. This way you will ensure that you will get the most professional outcome and a video that will really represent your business and product in the best way possible. Of course, not every production company is the same and there are some things that you need to look out for when doing your research.
Look through their portfolio
The best and quickest way for you to see if a company is working in the right way is to look at their past works, and when it comes to explainers that is an easy thing to do. When looking at their work, see if they have made sure to implement all of the necessary elements that the video should have, and moreover if they have implemented them in the right way. Looking at the previous work is more than just about seeing how they do the work, but it will also help you figure out if you like the style of the videos that they make. Every product is not created the same, which means that you will have to find a company that will help present your product while working with your vision and style.
Look at the reviews
Behind every successful production company, there are a ton of customers. And while most of them will probably have had the same experience while working with the company, some of them may not and that is why it is important for you to read reviews. Contact a few of their past clients and ask them how they liked working with the company and how the explainer videos have helped their business. You can also simply look for reviews online and make sure to read the good and the bad. If you see that there are a lot of negative reviews, then it would be a good idea to keep looking, however when the majority of the reviews are good and there are only a few bad ones, then that may be a risk worth taking because there will never be a company that doesn’t have any bad reviews.
Look at the team
When creating a great explainer video the best way to get excellent results is through a team effort. So if you see that the company works in a way where one person is supposed to do all of the work, we would recommend you keep looking. Try to find a company that has a team that includes a scriptwriter, illustrator, storyboard designer, animator and someone that does voice-overs because these are the types of complete teams that will give you the best and most professional looking explainer video.
Not all companies are equal and it is up to you to do the proper research and find the company that will suit your business the best. Sometimes it doesn’t even have anything to do with the quality of the work, but you may simply not like the style of the videos or the vibe of the company and in those cases, you need to listen to your instincts and keep on looking until you find the right people that you can collaborate with.