C. THE QUALITY OF YOUR SCRIPT
If you want a quality explainer video, developing a quality script is not a choice. Your script must cover all essential information you want to share. Also, it must be well-organized to ensure an easy flow of one scene to the next. This means that your script should be properly laid out for the introduction, body, and conclusion in a sequential way with a call to action as the final part.
Besides, your script should be a story. By a story, it does not mean giving a folktale or oral narratives. Instead, it should be a story that relates the prospect’s problem with your product as the solution. All in all, the story should be engaging to increase your conversions.